Technologies for consumer wellness, nutrition and healthy eating
Well-being, health and healthy eating are the great trends in current consumption. All those who want to differentiate themselves by product must face the value bet for any of these attributes. Although there is much under the sun, this quarter we wanted to focus our reflections on sharing knowledge around three major trends, for which the contribution of technology is essential.
Functional Foods: How to evaluate and demonstrate the biological effect of bioactive compounds on health
In this article we advance the latest in this line of research, framed in the interesting results of the European Pathway-27 macro-project. A project whose main objective is to demonstrate how functional foods enriched with bioactive components benefit the health and well-being of people, thus responding to their demand for healthy foods and providing added value.
Elements such as the most advanced research in cell lines and the existence of technological tools such as the AINIA In vitro Dynamic Digester are essential elements to advance in the development of bioavailability studies of functional or enriched products.
If you want to know in more detail the progress of this project, we invite you to read Functional Foods: How to evaluate and demonstrate the biological effect of bioactive compounds on health.
MyPrefs: An APP that improves responsible and sustainable consumption
The retailer, like other agents in the value chain of the food sector, is obliged to respond to the habits of consumers, who are increasingly aware of and committed to their social environment and more concerned about their food.
In response, AINIA Centro Tecnológico, together with other European partners, has developed "My Prefs", a mobile application that allows retail companies to learn about purchasing behavior or consumption habits. At the same time, concerned and responsible consumers can learn, through the mobile application, much more about the products they buy and the more or less sustainable policies of the companies that manufacture them. A two-way communication that interconnects the consumer, with the distributor and the manufacturer.
If you want to know more about the result of the ASSET Project, we invite you to read the article “MyPrefs: an APP that improves responsible and sustainable consumption”.
Low Sugar Foods: How to Estimate the Glycemic Index
Consumers, according to consumer trends, increasingly want products with less sugar in the composition. In response, the industry launches more "low sugar" or "sugar free" product variants each year.
For this reason, especially companies that offer products to overweight groups, cardiovascular diseases or diabetes, need to communicate scientific evidence in their products regarding the glycemic response of their developed products.
If you want to know how to obtain them by using the in vitro Dynamic Digester available at AINIA and thus validate their nutritional and healthy improvement, we invite you to read the article “Low sugar foods. How to estimate the glycemic index ”.
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